Advertising has the power to change how we see compelling women, influence how we behave, and defy gender and racial stereotypes.
We want to change society, and to do that, we need to start changing the narratives; if we are going to reach marginalized groups with any sense of authenticity, we need to engage people from those groups.
A nod towards diversity is not enough.
Storytelling in marketing is the most powerful method of connecting with an audience. Who better than someone from that audience to tell these stories?
As awful as 2020 has been, it has ignited passion and revolution in the hearts of everyone across the globe. At the forefront of American societal challenges are gender equality, women’s rights, and racial equity.
Women are becoming increasingly ready to fight for change and racism is finally being openly talked about. With the pandemic and consequent shutdowns totally disrupting the global economy, companies are rushing to find a new normal and innovate ways to stay profitable in such uncertain times. Society has now seen how well we can operate remotely, which points to increased virtual events, digital marketing, and subsequent campaigns. The Musae Faction can’t think of a more perfectly poised moment to launch.